In going digital, engineering firms have an unprecedented opportunity to advance their work quality and efficiency through automation and standardization so that the projects perform as well as their best projects. Even more significantly, going digital can improve firms’ business models. For instance, business models can be enhanced through productizing intellectual property and/or participating in asset performance outcomes. Engineering CEOs recognize this imperative. In this session, we will hear from a software CEO about what specific actions can accelerate success by going digital.